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Jun 4, 2025

A test to weed out AI-generated deepfake images

Matt Groh and his colleagues at Northwestern University came up with an online test to see how skilled consumers are at spotting deepfakes. The results suggest people are getting better at deciphering real versus fake.

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A test to weed out AI-generated deepfake images
Phimprapha Kitaiamphaisan/Getty Images

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AI-generated deepfakes are everywhere on social media. Now, you can take a test developed by Northwestern University to see how well you spot them.

Marketplace’s Nova Safo took the test, sifting through a bunch of real and fake images. He got five out of six right, which is the average in a study Northwestern conducted. Lead researcher Matt Groh also helped develop a litmus test, a series of things to look for to spot deepfakes.

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When Put to the Test, Are We Any Good at Spotting AI Fakes?” from KellogInsight

5 Telltale Signs That a Photo Is AI-generated” from KellogInsight

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