In Eagle Mountain, commercial development hasn’t kept up with population growth. So you might get your hair cut or your dog groomed at someone’s house.
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Lager still dominates, with 92% of the market, but analytics company IWSR projects non-alcoholic beer will soon displace ale as the second largest category by volume worldwide.
Despite the sport’s European bosses investing big money in pre-match entertainment, and plans for a half-time show at the next World Cup, it’s not certain that huge shows are something fans even want.